EDITORIAL STANDARDS
"Capturing Stories, Creating Impact."
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Editorial Standards
Knelstrom isn't here to sell you a polished press release or a half-baked think-piece. We deal in raw copy, real events, and the kind of stories you only catch if you're paying attention. But raw doesn't mean reckless.
We sign up to the Standards Code because accuracy matters — even when the world's on fire, even when the easy option is to twist, spin, or look away. That's not our way.
Here's the deal:
We don't answer to advertisers, algorithms, or party whips. We answer to the code we've signed, the readers who care enough to look, and the principle that journalism is supposed to mean something.
If you think we've fallen short, call us on it. Start with our [Complaints Policy]. If we still don't measure up, take it to , the UK's independent press regulator. That's how accountability works — and we're okay with it.
Knelstrom isn't here to sell you a polished press release or a half-baked think-piece. We deal in raw copy, real events, and the kind of stories you only catch if you're paying attention. But raw doesn't mean reckless.
We sign up to the Standards Code because accuracy matters — even when the world's on fire, even when the easy option is to twist, spin, or look away. That's not our way.
Here's the deal:
- Truth first. If we get it wrong, we'll say so — fast, in public, no weasel words.
- Clear lines. You'll know when it's fact, when it's commentary, and when it's speculation scribbled in the margins at 3am.
- Privacy respected. Unless there's a genuine public interest, your life is your own.
- Fair shots. If we write about you, you get the chance to answer back.
- No cheap shots. Discrimination and lazy prejudice don't belong here.
We don't answer to advertisers, algorithms, or party whips. We answer to the code we've signed, the readers who care enough to look, and the principle that journalism is supposed to mean something.
If you think we've fallen short, call us on it. Start with our [Complaints Policy]. If we still don't measure up, take it to , the UK's independent press regulator. That's how accountability works — and we're okay with it.
